What exactly is a capital campaign?

What exactly is a capital campaign?
Our goal at ChurchCa$h Consulting is to educate churches and empower them to make wise decisions.
To that end, we provide free information that covers church finance issues.
A capital campaign is a campaign to raise money, usually done for a specific purpose. The purpose can be anything from building a new building to paying down current debt.
There have historically been two ways to handle a capital campaign:
1) Professionally led capital campaign where the church hires an outside professional company to come to the church and provide the experience and leadership to see the campaign through a successful completion. This method can be expensive but churches may enjoy the high level of service.
2) Church led capital campaign where the pastor expresses to the congregation a specific need for money and asks for pledges to be raised over a period of time. This method does not cost anything but it does not tend to have very good results because the church does not know what to do or the process that needs to take place in order to have a successful campaign.
Recently, a new type of capital campaign has been introduced. It is a hybrid of the two methods above. It teaches the leadership how to run their own professional capital campaign and gives them all of the tools and materials that would be used by a professional capital campaign company. This method is a little more work than just bringing in a professional company to run the capital campaign but it is far less expensive and once you have the knowledge and materials about running a capital campaign you may not ever need to higher someone else to do this again.
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